Wednesday, February 27, 2008

The Perfect Shot

"Starbucks Promises Customers Perfection"
Instead of dumping shots straight into the paper cups they'll serve to customers, Starbucks baristas are getting back to pouring espresso into shot glasses first.

I'm gonna give all the credit to my bro-in-law, Rob, for pushing 'Bucks into thinking that quality might just be better than quantity =). The article mentioned the auto-shot machines but didn't say if the retraining had occurred on those same machines. Or are new machines are being rolled out? Maybe I'll go ponder this down at Stumptown.

1 comment:

Robert and Rachel said...

I wish I could take credit! I've heard initial positive feedback about the espresso training, so that's a good thing. I admit I'm a little skeptical about the ability to truly pour the "best" shot with the current automatic machines, but any improvement to ensure the current machine is operating at its best is certainly good for everyone. But the best news I've heard yet is Free Wi-Fi! It's about time - no more sitting at SBUX and snagging a signal from across the street.

PS - sorry for commenting on every one of your posts. Hopefully other people read your blog besides Andy and me.